LASKO FAN - Instant Sexy

Art Direction / Graphic Design / Concepting / Branding / Storytelling

I had a professor one time who said “pick the most unsexy item that you can find a make it SEXY”. We were given the task of using suggestive advertising to sell Lasko fans to women active on social media. Since women like to look good in selfies, the Lasko fans can help them. The campaign #instantsexy shows women that a fan can be a fun accessory when taking selfies.

Instant shareable content

Instant Sexy PhotoBooth

The booth is equipped with a video camera, a screen where you can see yourself and a Lasko fan.  Press the “on" button and the fan and video start. Instant Sexy pops up on the screen over your image. After 10 seconds the video stops and the person can view their video and email it to themselves and share it online.